So Nowadays You have heard everywhere about digital marketing.
So let’s check out what digital marketing exactly is.
And
what are Current marketing Trends in Digital marketing?
Social Media is Gaining more and more popularity in the modern world
statistics
In 2020, the email marketing industry’s revenue was valued at $7.5 billion, with forecasts predicting a rise to $17.9 billion by 2027.
Like Traditional Ads were Published on TV, in newspapers, on the radio, And in Hoardings.
But in modern days these Methods are outdated.
Today we can see all brands are omnipresent on all platforms and doing ads rigorously
Let’s Discuss Marketing Trends that are in boom
1. Artificial Intelligence (AI)
Although artificial intelligence is not yet developed Fully we can see its News all over here and there.
AI Can be used in plenty of ways in Digital Marketing
ChatGpt Went Viral Last year recorded a million users in 5 days
which is an advanced text-based solution that can create various pieces of written content. From making jokes to writing scenarios for short movies, ChatGPT is a very impressive tool that can boost your digital marketing strategy.
How exactly will AI grow in the future, and what impact will it have on Digital marketing? We still need to figure it out.
One thing is certain – it will be one of the most significant digital marketing trends in 2024.
2. Influencer Marketing
Influencer Marketing is a way to give Exposure To The Brands using Mass Following. In the past, Whoever had More Followers could be used for Influencer Marketing. But now Influencer Marketing Is a little complex.
Influencer Marketing Has Evolved Over Many Years. Influencer Marketing is Now a $21.1 Billion Industry.
Among the Social Media Platforms, Instagram is the most used platform.
3. Artificial Intelligence
As the world is changing, Artificial Intelligence has taken a very important space in today’s market.
if used with smartness, Artificial Intelligence can be a Game changer in the field of digital marketing.
4. Omnichannel marketing
Omnichannel Marketing is based on Customer satisfaction. it enhances the experience of the customer.
According to a Recent Study, Customers Shift to Another Website if they face any kind of bad experience. If Customers frequently face interruptions, 80% of them shift to another website.
Omnichannel Marketing gives a Better Experience which results in better engagement from customers.
Omnichannel marketing helps in reaching the right customers at the right time which leads to greater return on investment.
5. Video Marketing
Video Marketing is the best way to market things. visual content attracts more customers than any other medium.
More than 60% of marketers say their customer acquisition cost has gone up. At the same time, 83% of video marketers say that video helps them generate leads.
That’s All about Digital marketing Trends in 2024.
To Know More About What Is Digital Marketing You can check our latest Blog.
